On designing mobile games that hold people's attention:
- Make it look and feel great from the first splash screen.
- Make sure the onboarding experience is absolutely perfect.
- Keep testing, keep iterating.
- It’s All About the Reward
- Make sure it's responsibly addictive.
- Addictive Mobile Games Begin With Killer Prototypes
On competitors/other solutions to the problem:
ASB Bank has a solution to children's banking and saving in an increasingly digital world, with an elephant toy that displays their savings bank account balance on it's tummy. Kids can swipe coins off their parent's banking app toward their toy to transfer money across to it.
This video shows how it works:
We think that our solution would be more immersive, encourage long-term saving of money, and make kids want to save, more so than a toy that loses it's fun after the first few turns.
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